Rolex wants to enter the metaverse and NFT registers its brand
Rolex registered its trademark with the Uspto to perform various functions related to the metaverse, NFTs, and Blockchain technology.
Rolex, the renowned and expensive watch brand, headquartered in Switzerland and dating back to 1905, decided to take a step forward in its traditional brand and register it with the United States Patent and Trademark Office, Uspto, for several actions. in the metaverse.
That would mean that the company has probably been making progress in incorporating this technology into its classic watches.
Start of Rolex registration with the United States USPTO Rolex registration with the USPT In registration number 97655284, Rolex makes clear some of the tasks that the brand wants to perform. Among these are:
“Downloadable game software; virtual reality software; augmented reality software; operating systems for virtual private networks; downloadable computer software for block chain technology; downloadable software containing virtual items, digital collectibles and non-fungible tokens (NFTs); downloadable digital files verified by NFT; downloadable computer software for use as digital wallets; software capable of displaying products virtually; downloadable crypto keys for receiving and spending cryptocurrencies; physical cryptocurrency wallets; Smart Watches; smart bracelets (measuring tools); smart rings; devices and instruments for data processing, adapted for personal use; global positioning devices and instruments; performance measurement, recording and evaluation devices and tools; smart glasses; virtual reality headsets and gloves.
This shows that the brand wants to move towards those fields. It suggests that the next Rolex watches could have some of these functions soon or in a few years.
More Rolex Features in the Metaverse It also maintains its brand for “online auction services for virtual items, such as watches, art objects, digital collectibles, and non-fungible tokens (NFTs); provision of online spaces for buyers and sellers of virtual goods such as watches and watch parts, digital collectibles, digital tokens and non-fungible tokens…”.
They add: “Financial and cryptocurrency transactions with the help of NFT and block chain technologies; virtual currency exchange transactions; electronic transfer of currency and virtual currency; digital currency asset management services.
It also ensures that its brand is on “Internet and mobile Internet metaverse platforms”, as well as “entertainment services using virtual objects and NFTs designed to be used in recreational activities; conducting games and contests online; online virtual reality gaming service offering.
Similarly: “Use Blockchain technology to provide user verification services; electronic data storage; development and hosting of internet platforms for electronic commerce; development and hosting of virtual environments and online metaverse platforms”, among other functions.