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YSL Beauty Unveils Web3 Campaign’s 2nd Chapter With Exclusive NFT Drop
ccordingly, the grand launch will take place on March 6th with only 100 copies per NFT.
After the success of its debut Web3 campaign, “Black Opium The Night Is Ours,” YSL Beauty returns with a new NFT drop! The new collection titled “YSL Beauty Night Masters” was created by three female artists. All of the proceeds will go to charities, and those who buy NFTs will get bonus surprises! Accordingly, the grand launch will take place on March 6th with only 100 copies per NFT.
This spring, YSL Beauty will start in true Web3 style with a brand-new digital campaign. The project celebrates female creativity, technology, and YSL’s iconic Black Opium franchise.
To celebrate the launch, the iconic brand will drop three NFTs carrying the unique style of three respected digital artists:
Dr. Ivona Tau: this mixed-media artist uses generative AI to innovate her photography and painting artworks;
Laura Sills: a New York-based photographer, Laura captures city life with a glimpse of surrealism;
Natalie Amrossi: the aerial photographer captures impressive moments of the world as seen from above.
Each artist will reveal a new approach to the campaign’s central theme: “YSL Beauty Night Masters.” There will be 3 NFTs and 100 copies available for minting starting March 6th for YSL Beauty Blocks NFT holders. Meanwhile, the public sale will happen on March 8th with a fixed price of 0.2 ETH.
In addition to the NFT itself, each YSL Beauty holder will get a metal print of their artwork. Community members will also get a physical Black Opium set that includes 30ml bottles of the new Black Opium Le Parfum and the Black Opium Eau de Parfum.
Last but not least, each NFT holder contributes to three honorable charities. YSL Beauty will use all proceeds from the NFT sales to their global program “Abuse Is Not Love,” as well as the South African “ADAPT”, USA-based “It’s On Us,” and the Czech Republic NGO “Profem.”